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    • Your dog
    • Client reviews
    • FAQ
    • Contact
    • Read my book
    • Join The Instinct Circle
  • Your dog
  • Client reviews
  • FAQ
  • Contact
  • Read my book
  • Join The Instinct Circle

Your Dog Doesn't Need To Be Fixed, They Need Somewhere To Put Who They Already Are

Instinct-Led Enrichment by a Certified Canine Behaviourist

Do any of the these comments describe you and your dog?

You'd like to add a meaningful experience to your dog's routine that will maximise their wellbeing

You'd like to do more exciting activities with your dog but you're already so stretched for time

Your dog has behaviour traits you can't trust to be understood and cared for by standard dog walkers

Your dog isn't thriving in group walking environments

Your dog needs a quiter alternative to busy daycare or group environments

You're looking for something more purposeful than a standard dog walk

Your dog prefers to be around people more than other dogs

Your dog struggles when left alone all day

You have a senior dog or a dog with special requirements that needs one to one attention

Your dog seems to benefit from more than exercise alone

You'd like to come home to a dog that's more fireside, less firecracker

Or maybe this sounds more like you and your dog?

Your dog is always looking for more

Your dog is reactive and not every dog service feels like the right fit

Your dog has instincts and drive you wish you knew how to channel

Your dog finds it hard to settle

Your dog is bored when you can't be home

You have a dog you knew would be high energy but it's more than you'd anticipated

Why Some Dogs Are Still Looking For More

For thousands of years dogs have been selectively bred to excel at specific jobs such as herding, hunting, guarding and retrieving

Dogs used to perform these jobs every day, giving them a strong sense of purpose

These jobs were highly stimulating to dogs

Not only physically, but also mentally


Then we moved dogs into urban environments and we effectively took their jobs away

However a dog's natural instinct to perform the job they were bred to do is still there 

Those instincts don't just disappear because our dogs now live in homes instead of performing the jobs they were bred for 

It's like asking a fish not to swim, it's who they are                                                                                                                                                                              

When dogs aren't given opportunities to engage in meaningful activities, many are left searching for ways to satisfy those drives themselves

That's why some dogs never seem fully satisfied after a walk

Why some are constantly looking for their next source of stimulation.

And why some develop habits and behaviours their owners find frustrating

Not because they're being difficult

Because they're still trying to do the jobs they were born to do

                                                                                                                                                         

The solution

To provide opportunities for your dog to engage in meaningful activities that honour their natural instincts and give them a greater sense of purpose 

But how do you do that? And who has the time? 


Empire of the Hound's Enriching Outings and Instinct Play sessions are the missing link in your dog's routine

There is no standard outing here. Each experience is designed around the dog in front of me; their temperament, preferences, pace, environment and natural instincts 


Enriching Outings focus primarily on physical and environmental stimulation, with a longer time frame of 45 minutes to allow your dog to set the pace of fast, slow or something in between

Unlike a traditional walk focused on distance and pace, Enriching Outings give your dog time to explore the environment at their own speed. Your dog is encouraged to sniff, investigate and engage with the world around them, creating experiences that are both mentally and physically enriching, without the pressure of keeping up with a group or just covering distance 


Instinct Play takes this further, creating safe opportunities for your dog to express behaviours connected to the instincts and jobs they were bred for

On a 1 to 1 basis I'll engage your dog in activities aligned with their natural instincts and the jobs their ancestors were bred to do

From scent driven nose work to simulated hunting and herding play, every enriching moment is shaped by what your dog was born to do, honouring instinct, drive and natural behaviours, all carried out in the safety of your own backyard


The outcome 

When dogs are given opportunities to express natural behaviours and engage in meaningful activities, many owners notice improvements in wellbeing, engagement and their dog's ability to settle at home

Rather than constantly seeking stimulation, dogs are able to channel energy into purposeful outlets that support both their physical and mental wellbeing 

Spend time out of your home knowing you'll come home to a well-spent dog


This is not standard dog walking

This is instinct-led enrichment for dogs that thrive on more

Because exercise alone isn't always enough        

Please note this isn't suited to all dog owners

This isn't suited to guardians looking for a budget priced walk around the block

This isn't suited to guardians looking for a standard walk with a premium price tag

This isn't suited to guardians wanting pack walks, play groups or doggy day care

This isn't suited to guardians who want an off leash session at the local park

This isn't suited to guardians seeking dog training as the primary service

Your dog's exclusive enrichment journey starts here

Levels of participation to suit your dog and your busy day

Enriching Outing

45 minutes $80 1 dog/$100 2 dogs

Enriching Outings are designed for dogs who need more than exercise alone

This isn't about how far your dog walks

It's about what they experience while they're out

My training as a Certified Canine Behaviourist informs how I observe your dog throughout the outing

I pay close attention to what they choose to investigate, what captures their attention, what helps them settle and what appears to increase or reduce engagement  

Those observations help me make decisions about the environment, pace and opportunities I offer your dog, and not just follow the same walking routine every time 

Your dog has the full 45 minutes to explore, sniff, investigate and engage with the environment at their own pace  

Conducted on a one-to-one basis, Enriching Outings provide opportunities for exploration, engagement and purposeful interaction with the environment

Your dog sets the pace—fast, slow or somewhere in between

With a full 45 minutes dedicated entirely to them, there is time to sniff, investigate and experience the world in a way that supports both physical and mental wellbeing

Unlike many traditional dog walking services, time spent collecting other dogs or travelling in a van is not part of your dog's outing 

Their experience begins the moment we leave your front gate

Throughout the outing, your dog remains securely on leash and receives my full attention

Via your private client portal you'll receive outing notifications, behavioural observations, photos, videos and a GPS route map, allowing you to stay connected to your dog's day even when you can't be there

All services are offered on an ongoing weekly basis to ensure consistency, build trust and allow each dog to get the most from their outings 


This isn't a standard walk around the block

It's a purposeful experience designed for dogs who thrive on more

Enriching Outing & Instinct Play session

1h 15 minutes $140 1 dog/$160 2 dogs

Every dog carries instincts shaped by generations of selective breeding

Instinct Play gives those instincts somewhere safe and purposeful to go

As a Certified Canine Behaviourist, I understand that enrichment isn't just about keeping a dog occupied. The activities I choose are informed by canine behaviour, your dog's individual temperament and the instincts I'm seeing in front of me

That means I can choose activities with a purpose, not just offer a collection of games   


Rather than asking your dog to suppress natural drives, I create carefully chosen activities that allow them to express those drives in appropriate ways 

Activities may include scent-driven nose work, simulated hunting games, retrieval tasks, herding-inspired activities, foraging opportunities and problem-solving challenges, all carefully selected to align with your dog's natural instincts and interests


The important part isn't the activity itself. It's understanding which activity is appropriate for your dog, why it's appropriate, and how your dog responds to it. 

Every Instinct Play session is matched to your dog's evolving interests, preferences and needs. Their participation, engagement and favourite activities are recorded in their personalised report card, allowing you to follow their progress over time. 

Through your private client portal, you'll receive notifications when the outing begins and ends, behavioural observations, photos and videos to treasure, a GPS route map of the outing, and a detailed summary of the Instinct Play activities your dog participated in


This is more than enrichment

It's an opportunity for your dog to engage with the instincts, drives and behaviours that have shaped dogs for generations

For dogs who are always looking for more, Instinct Play provides a purposeful outlet that goes beyond the standard walk

Enriching Outing & Instinct Play extended session

1h 30 minutes $160 1 dog/$180 2 dogs

This session is an extended version of our standard Enriching Outing & Instinct Play session

It's best suited to dogs who have higher than normal energy levels and need even more

if your dog hasn't been in an enriching outing and instinct play session before, it's best to start with the standard 1h 15 minute session as that may be enough

You can always upgrade to the extended session next time if you need to

100% Money Back Guarantee

If for any reason you don't feel a provided service was of exceptional value and made a genuine difference to your dog's day, a full refund will be provided

Service Areas

Armadale | Toorak | Malvern

Meet Your Dog's Enrichment and Instinct Play Expert

Meet Fiona- Founder, Author and Canine Behaviour Professional

I'm Fiona Jack, founder of Empire of the Hound and a certified canine behaviourist

My work exploring instinct, purpose and canine fulfilment has grown into my published book and an invitation to present these ideas to canine professionals through the International School for Canine Psychology & Behaviour, UK 


Empire of the Hound provides specialist enriching outings and instinct-led play for dogs who need more than the standard walk, particularly those who are anxious, reactive or naturally thrive with a more individual approach

As the sole dog handler, I'll always be the person caring for your dog

Building trust takes time, and getting to know each dog's unique personality, preferences and needs means every outing is adjusted to suit exactly what your dog requires 


My background in canine behaviour shapes the way I approach every outing. Rather than just exercising dogs, I create experiences that prioritise emotional wellbeing, enrichment and thoughtful handling, while always working at the individual dog's pace. One of the things my clients value most is knowing they have someone to turn to when they have questions about their dog's behaviour. Unlike many dog walking services, working with a certified canine behaviourist means you have someone who can help you better understand your dog. Whether you've noticed a new habit, you're curious about something your dog does or you have a question, I'm always happy to share insights and observations. Helping guardians understand their dogs is one of the most rewarding parts of my work


I use positive reinforcement and fear-free handling because they're both effective and kind. Your dog will never be punished, forced into situations that make them uncomfortable, or rushed through experiences that matter to them. Instead, every outing is carefully planned to help them feel safe, confident and genuinely enjoy their time exploring the world around them.

Many of the dogs I work with are anxious or reactive, which means considered handling is essential. Careful route selection, reading body language and managing the environment help create outings that minimise unnecessary stress while allowing each dog to engage with the world in a way that suits them as an individual


Alongside my work with dogs and their guardians, I write and speak about instinct, purpose and canine fulfilment, exploring how an understanding of what dogs were originally bred to do can help us better understand the dogs who share our lives today


Empire of the Hound exists because I couldn't find the service I needed for my own dog

At the time, I was working long hours in a corporate career while sharing my life with a wonderful dog who was anxious and reactive to other dogs. He needed far more than a quick walk around the block. I wanted someone who would understand him as an individual. Someone who would protect his emotional wellbeing, respect his boundaries and provide experiences that genuinely enriched his life. When I couldn't find that service, I decided to create it


Today, Empire of the Hound provides the kind of care I was searching for all those years ago;  professional, instinct-led and built around the individual dog 

Because some dogs need more than the standard walk


Qualifications & Professional Contributions


  • Author of  the book "We Gave Dogs Jobs... Then We Took Them Away: The Hidden Cost of Lost Purpose In Your Dog And How to Help Them Find It Again"
  • Certified Canine Behaviourist (ISCP.Dip.Canine.Prac) 
  • Invited guest speaker ISCP,UK -lecture on canine instinctual behaviour and enrichment
  • Volunteer kennel attendant, RSPCA (former)

Your next steps to find out more

1. Request Your Initial Behaviour and Care Consultation

This complimentary consultation is an opportunity for me to learn more about your dog, understand your goals, and determine whether Empire of the Hound is the right fit for your needs

Together we'll discuss:

  • your dog's history 
  • their current routine 
  • any behavioural concerns 
  • their individual needs and motivations 

Please allow approximately 30 minutes

request now

2. Application Review and Availability

Every dog is different, and I deliberately work with a limited number of dogs so I can provide the consistency, attention and individual care this service requires 

Availability is limited and ongoing weekly places are prioritised  

Once I receive your request, I'll review your application and confirm whether I have availability, and whether Empire of the Hound is likely to be a good fit for your dog's needs 

I'll then be in touch to discuss the next steps

Your Initial Behaviour and Care Consultation

If we decide to move forward, we'll arrange your Initial Behaviour & Care Consultation, where we'll discuss your dog's needs, routines, goals and any behavioural concerns in greater detail 

At the conclusion of your consultation, I'll recommend the most appropriate support for your dog, whether that's Enriching Outings, Instinct Play, or a more structured approach

If we're a good fit we'll then schedule your dog's first session

All first sessions are backed by my 100% satisfaction guarantee

Because Some Dogs Need More Than The Standard Walk

Terms and Conditions

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